3M wanted an integrated campaign to show people that using Command Strips is the better and damage-free way of hanging frames on their walls.
The idea, hang it right, clearly demonstrates the benefits of Command strips over nails and screws with a compelling visual twist.
This concept was not bought by the client, but the one below was what won the pitch.
Command™ Strips TV Advert
perfectly balances the functional and emotional benefit of the product. It has been viewed over 1 million times on YouTube.
recess is on.
stand up for better coffee.
a virgin world.
let's gap together.
drama like no other.
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