BMW M3 needed to recaptivate their trendy male consumers.
The magic? Create the trend.
Lines to make the M3 irresistible.

Using the latest technology to highlight the car's key value of speed.
An unforgettable experience.
Stunt event to create buzz.
Create an iconic fashion style with the M3.
Partnership with Adidas.
spa next door.
let's gap together.
let's nola.
recess is on.
with a twist.
graphic imperative.
from barclays.
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