MHG wanted to remind their guests that they sell more than just a roof and a bed during the recession.
MHG offers an unforgettable lifestyle. We gave guests permission to come back with an unforgettable campaign.
Our concept: RecessIsOn.
Amidst difficult financial times, this controversial campaign generated press in over 30 of the industries' most influential websites, among them Adweek and Argos Media.
Attire worn by staff in San Francisco and NYC.
Website made just for RecessIsOn.
Disruptive traditional and guerrilla tactics to win over the client.
instructions not included.
with a twist.
made of night.
let's gap together.
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