Heineken wanted consumers to have the ultimate experience with the UEFA Champions League.
From the home to the stadium, Heineken gave an experience to remember.
Teamwork in concept, art direction and design '11

Heineken will work with popular pubs to make consumers feel like they're in the action itself.

Heineken Angels will even come to your home and customize your experience.
Consumers will have the chance to play and win online.
Fun scratch cards will be given out in supermarkets. 

Finally the winning lot will be driven to the stadium to view the game from the best seat in the house.
other media.
from barclays.
spa next door.
eye witness.
graphic imperative.
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