Better is a charitable social enterprise in Great Britain who give communities access to facilities that help improve their health and happiness. They're expanding their services and need our help to build their brand.
Creative direction '15
GLL wanted us to create an integrated campaign to get under 16s active this summer through their £1 pay-and-play activities membership. Our idea of ‘get super this summer’ enables kids to find their hidden talent and uncover their inner star.
Better wanted to promote their new Pancras Square Leisure Centre during the height of the summer. We turned the escalator panels and digital 6 sheets in Kings Cross Station into the pool itself.